January 26, 2023

A tip for unleashing your creative potential

"Do your worrying before you place your bet, not after the wheel starts turning."

"Plan ahead and prepare before taking action, rather than worrying after the fact."

This advice was given to me by a business executive who struggled with anxiety while playing roulette. I shared with him the wisdom of William James, who believed that anxiety could be useful when making decisions, but once a course of action is chosen, it's important to let go of any worries or concerns and allow your mind to be free. The executive was thrilled to discover that this mindset helped him overcome his anxiety and function more creatively and effectively. 

A breakthrough moment while visiting Las Vegas 

He had observing other players who froze up with worry once the wheel started turning, instead of preparing and thinking ahead before placing their bets. He realized that the best time to worry is before taking action, not afterward. By following this principle, he was able to let go of worry and allow his mind to be free, resulting in more creative and successful outcomes. This principle can be applied in various aspects of life, whether it's in making business decisions, pursuing a creative endeavor, or even in everyday tasks. 

By planning ahead and preparing before taking action, you can free up your mind to focus on the present task, and unleash your full potential.

In order to free your creative potential, it's important to do your worrying before making a decision, not after. This idea was shared with me by a business executive who had a weakness for roulette. He had heard a quote from William James that said that emotions of anxiety have their place in the planning and deciding upon a course of action, but that once a decision is reached and execution is the order of the day, you should dismiss all responsibility and care about the outcome, unclamp your intellectual and practical machinery, and let it run free. 

He found that this advice worked "like magic" in helping him overcome worry, and at the same time function more creatively and successfully. He realized that he had been doing the same thing in his business and personal life, often making decisions or embarking upon courses of action, without adequate preparation, and worrying over how it would come out, whether he had done the right thing. He made a decision that in the future he would do all his worrying, all his forebrain thinking, before a decision was made, and that after making a decision and setting the wheels in motion, he would dismiss absolutely all care or responsibility about the outcome. 

He found that this principle works in a hundred different little personal ways, for example, worrying about going to the dentist or making a speech. 

He discovered that much nervousness and anxiety is caused by trying to escape or run away from something that you have decided to go through with physically. He used to detest social gatherings and go along only to please his wife or for business reasons. He went, but mentally resisted it, and was usually pretty grumpy and uncommunicative. He decided that if the decision was to go along physically, he might as well go along mentally and dismiss all thought of resistance. He found that last night he not only went to what he would formerly have called a stupid social gathering, but he was surprised to find himself thoroughly enjoying it.


I believe that it is important to focus on the present moment and not worry about the future or dwell on the past. Our creative abilities can only function in the present, not in the future or past. It is important to make long-term plans and preparations for the future, but worrying about how we will react in the future or dwelling on the past is not productive. Instead, we should give our full attention to the present moment and allow our creative abilities to respond and react to the environment in a spontaneous way. This way, we can ensure that our creative abilities are working effectively and responding appropriately to what is currently happening, not to what may happen in the future.

Key Points

The five rules for freeing your creative potential:

  1. "Do your worrying before you make a decision, not after the uncertain outcome." This principle can be applied to business, personal life, and everyday tasks. By considering all the risks and alternatives before making a decision, you can eliminate unnecessary worry and anxiety.
  2. "Let your success mechanism work" Once a decision is made, and the wheels are in motion, it is important to release any care or responsibility about the outcome and trust in your ability to handle any challenges that may arise.
  3. "The same principle works in a hundred different little personal ways." This can include things like going to the dentist, giving a speech, or attending a social gathering. By considering the potential unpleasantness before making the decision, you can reduce nervousness and anxiety.
  4. "Consider the risk before the wheel starts turning." It is important to take responsibility for your decisions and be aware of the risks involved before committing to a course of action.
  5. "Dismiss all thought of resistance." Once a decision is made, it is important to fully commit to it and not let negative thoughts or resistance hold you back.

About the Author


Founder of Letsgoal

Brandon Falter is a successful and passionate entrepreneur that creates innovative and intuitive software solutions that empower individuals and organizations to achieve their goals and make a positive impact on the world. He enjoys being a father, son, husband, and friend and lives his life to the fullest. "As a serial entrepreneur, creative innovator, artist, and family man, Brandon is committed to building innovative businesses and products that make a positive impact on the world. With a passion for creativity and a deep understanding of what it takes to succeed in business, he has sold over $35 million in real estate and runs multiple successful companies." "Brandon has been interviewed and featured on entrepreneurial podcasts and is driven to push the boundaries of what's possible and bring new ideas to life." Whether building a new venture or creating art, Brandon is guided by his core values of innovation, collaboration, and a commitment to family and his community."

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